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Forbes: Entrepreneurs

AJ Agrawal on Sep 30, 2016 07:28PM

Is Community Based Marketing Trending?

A startups' main goal is to make sure they get a good customer base. Through constant promotion and high costs, they get a decent consumer-base. However, after the initial startup, a company's goal changes and finances need to be readjusted. In order to help with reducing marketing costs, a business owner needs to switch from advertising to new customers to advertising to their former customers, or their "Community Base" as referred in business.

Kristen Philipkoski on Sep 30, 2016 06:21PM

Dogeared Jewelry's Founder Talks 25 Years of Success And A New Maya Angelou Collection

Marcia Maizel-Clarke discusses her 25 years of success in building Dogeared jewelry.

Ralph Jennings on Sep 30, 2016 06:12PM

North Korea Has A Best Friend Forever, U.S. Sanctions Show

Chinese nationals and companies faced sanctions over suspected military support for North Korea, but a broader probe shows one thing for sure: China is North Korea?s BFF.

Nicole V. Cramer on Sep 30, 2016 05:22PM

Day In The Life: Seven Days After Pressing The Reset Button

Ever wonder what the life of an up-and-coming entrepreneur or a CEO really looks like? Considering a leap to a startup? Or just curious about the day-to-day of someone navigating her way in a different industry? Women@Forbes’ new “Day In The Life" series gives an insider’s view of what these women do — from their inspirational moments and behind-the-scenes at work to the apps, productivity tips and stress-reducing tricks they can’t live without.

Tom Mullen on Sep 30, 2016 05:00PM

The Lone Winery Of California's Elite Laguna Beach

The oceanfront community of Laguna Beach has a winery - using grapes grown in Napa and Sonoma.



_____________________________________________________________________________________________ helps emerging companies finalize their market and competitive analysis, and position their company.  It then creates and qualifies the potential customer database, segments, and applies strategic directive to the sales process.  It employs a full range of tactics, including the latest digital interactive media to evangelize the product or service.  It tracks performance every step of the way to ensure best practices in ROI achievement and a growing bottom line.

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