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Forbes: Entrepreneurs

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On Marketing on Oct 22, 2014 02:10PM

How The GM Marketing Machine Failed Mary Barra

This article is by Mark Stevens, CEO of MSCO and author of "Your Marketing Sucks."

Bruce Rogers on Oct 22, 2014 01:19PM

John Sculley on His New Book "Moonshot"

My interview with the legendary former CEO of Pepsi and Apple, entrepreneur and mentor, John Sculley, on the occasion of the publication of his just published book Moonshot! Game-Changing Strategies To Build Billion-Dollar Business....

Charles Cooper on Oct 22, 2014 01:08PM

Decent Q1 Report Card To Give Nadella More Time To Retool Microsoft

Satya Nadella is an executive who likes to keep close to the script -- all the more reason why Microsoft?s CEO will be thrilled to get a chance to reclaim the narrative when the company reports its first fiscal quarter on Thursday. Analysts polled by Thomson Reuters expect a per-share profit

Tony Nitti on Oct 22, 2014 01:05PM

How Did The Government Waste Your Tax Dollars In 2014? Separating Fact From Fiction

The federal government expects to collect nearly $2.8 trillion in individual, corporate, payroll, estate and gift taxes in 2014. This number is considerably higher than only two years prior, because as you may recall, starting January 1, 2013, four changes to the taw law took effect that increased taxes on the "wealthy:" A rise in the  top rate from 35% to 39.6%, An increase in the top rate on long-term capital gains and qualified dividends from 15% to 20, A return of the phase-out of itemized deductions, and The new 3.8% surtax on net-investment income.

Michael Thomsen on Oct 22, 2014 12:32PM

SuperMighty Promises To Turn Mobile Phone Gamers Into Micro-Philanthropists

Shoppers have fragile egos. One of the enduring challenges of modern economics is maintaining the self-esteem of the person wandering the aisles looking for something that probably isn’t on the shelf. In the last decade a new generation of companies have found success selling charity through buy-one give-one business models, with everything from Tom’s Shoes and Warby Parker to Soapbox and Smile Squared. A new company is trying to extend the esteem-boosting approach to shopping to games and apps, selling a software package that allows any app developer to set up buy-one give-one arrangements for their microtransactions. Founded by a small group of former digital marketers with $450,000 from private “social impact investors,” SuperMighty is an attempt to further abstract the idea of consumer-driven charity from any specific cause, making it a free-floating utility that can be used to give any consumer good feel a little more purposeful.

 

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BayIntegratedMarketing.com helps emerging companies finalize their market and competitive analysis, and position their company.  It then creates and qualifies the potential customer database, segments, and applies strategic directive to the sales process.  It employs a full range of tactics, including the latest digital interactive media to evangelize the product or service.  It tracks performance every step of the way to ensure best practices in ROI achievement and a growing bottom line.

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