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Forbes: Entrepreneurs

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Steve Olenski on Mar 02, 2015 02:26PM

A Titan Takes On The Titans - Literally

There is no question I have a special place in my heart for the underdog, the David vs. the Goliath and yes Rocky vs. Apollo Creed and vs. Mr. T and vs. Ivan Drago and, well you get the idea. Being from Philly and the pop culture savant that I am I of course have to include an homage to Rocky.

Kasia Moreno on Mar 02, 2015 02:07PM

The Top Five Most Promising Trends in Philanthropy

1. Impact investing is seen as the most promising trend by most philanthropists, 52%, worldwide, according to the BNP Paribas Individual Philanthropy Index 2015. While not strictly philanthropy, impact investing, which prioritizes social and environmental returns before financial returns, is exciting to many people who care about philanthropy and social change. It offers the potential of unleashing a huge base of capital to fund sustainable market solutions. By investing in companies that actively contribute to society, impact investing is contrasted with socially responsible investing, which aims to avoid certain companies, sectors or regions.

Cathy Huyghe on Mar 02, 2015 01:35PM

5 Surprising Tips To Buying Land In Napa

CALISTOGA, California -- Let’s say you want to own vineyard property in Napa.

Ilya Pozin on Mar 02, 2015 12:59PM

Marketing Lessons From #TheDress That Went Viral

When Caitlin McNeill and her friends couldn’t agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next.

Paul Jankowski on Mar 02, 2015 12:39PM

9 Steps To Creating Successful Brand/Celebrity Partnerships

The right brand-celebrity partnership can be a very successful tool in building brand equity and establishing believable connections with consumers. On the other hand, the wrong partnership can be devastating to a brand. Here are the steps your brand should take when considering a celebrity partnership.

 

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BayIntegratedMarketing.com helps emerging companies finalize their market and competitive analysis, and position their company.  It then creates and qualifies the potential customer database, segments, and applies strategic directive to the sales process.  It employs a full range of tactics, including the latest digital interactive media to evangelize the product or service.  It tracks performance every step of the way to ensure best practices in ROI achievement and a growing bottom line.

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