Kavi Guppta on Feb 07, 2016 04:01AM
Lucy Leiderman is an author, marketer, and Scrum master spending most of her time with start-ups. Lucy shares her insights on marketing and advertising in the online space.
My Say on Feb 07, 2016 12:00AM
Including: Small business owners are feeling the Bern, South Korea's $3B bet on startups is paying off, and Forbes' first list of the 25 best small companies in America.
Ambika Behal on Feb 06, 2016 08:46PM
Doing business in India is very different to doing business anywhere in the world ? from language barriers to the country?s infamous reams of bureaucracy; it?s a tough place for most entrepreneurs. Throw in the foreign and female cards, and you?ve got a whole new experience. Designer Vera Fritsch of Monsoon and Beyond spoke about why she decided to start her business in India, some of the challenges she?s faced and what the government could do better.
Kimberly A. Whitler on Feb 06, 2016 07:32PM
By 2020, Millennials will account for a staggering one-third of total retail spending. With the rise of these digital-native shoppers, there is a greater need for analytically-grounded, customer-centric CMOs. This new breed of marketer is able to find novel ways to generate consumer insight that is more than a 360-degree view of the customer. And this greater understanding of the customer enables the CMO to have a greater enterprise-wide impact as they use insight to transform all aspects of the customer experience, even beyond those areas that marketers typically manage. To better understand this new breed of CMO, I talked with Martine Reardon, the CMO of Macy?s and Caren Fleit, Senior Client Partner and Leader of Korn Ferry?s Global Marketing Center of Expertise. What follows are excerpts from the interviews.
Robert W. Wood on Feb 06, 2016 04:03PM
IRS can cancel your passport if you owe $50,000 in taxes. For that and many other reasons, Americans are renouncing citizenship in record numbers.
BayIntegratedMarketing.com helps emerging companies finalize their market and competitive analysis, and position their company. It then creates and qualifies the potential customer database, segments, and applies strategic directive to the sales process. It employs a full range of tactics, including the latest digital interactive media to evangelize the product or service. It tracks performance every step of the way to ensure best practices in ROI achievement and a growing bottom line.