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Forbes: Entrepreneurs

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Joe McKendrick on Oct 31, 2014 02:48PM

CEOs and CFOs Are Adding Technologist To Their Job Descriptions

The greatest proponents of technology-driven innovation aren’t necessarily found within IT departments – these days, they may be in finance, marketing and operations departments. CEOs, CFOs and CMOs are embracing then power of technology, sometimes even more enthusiastically than their IT counterparts. But that doesn’t leave CIOs out in the cold – it only elevates their roles as business technology evangelists. Everyone recognizes that any meaningful innovation that will occur within enterprises must have a technology component.

Lynda Shaw on Oct 31, 2014 02:31PM

Emotional Attachment Can Damage Your Culture Change

What happens when there is a shift in the attitudes and values of the majority of our customers who make up 90% of our business?

Tom Watson on Oct 31, 2014 01:53PM

Paranoia: Geek Gaming Culture For The Age Of Terrorism And The Security State

In 1984, a small company called West End Games released a tabletop role-playing game designed and written by Greg Costikyan, Dan Gelber, and Eric Goldberg. It envisioned a dystopian society threatened by treason, an unhealthy obsession with security and a domineering artificial intelligence force known as "The Computer."

Freddie Dawson on Oct 31, 2014 01:46PM

Start-up Stock Exchange: Covering The Funding Gap

Funding remains one of the biggest issues facing entrepreneurs. A recent survey by consutlancy, EY found that 55% of entrepreneurs consider it to be the biggest hurdle - over other problems such as uncertainty of income (37%) or market conditions (6%).

Elaine Pofeldt on Oct 31, 2014 01:34PM

Satya Nadella, Here's How To Get Women To Come Back To Microsoft

After outraging women by suggesting they not ask for raises—and later apologizing—Microsoft chief executive Satya Nadella spoke openly about his challenges in holding onto female employees at an event in San Francisco recently.  “How do we get women to come back after they’ve taken a break?” he asked, according to a CNET report.

 

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BayIntegratedMarketing.com helps emerging companies finalize their market and competitive analysis, and position their company.  It then creates and qualifies the potential customer database, segments, and applies strategic directive to the sales process.  It employs a full range of tactics, including the latest digital interactive media to evangelize the product or service.  It tracks performance every step of the way to ensure best practices in ROI achievement and a growing bottom line.

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